Bourbon is legally defined — made in the United States, composed of at least 51% corn, and aged in new, charred oak barrels. But it’s so much more than that. It is the product of centuries of experimentation and resilience, shaped by farmers, distillers, rebels, and artists. With each sip, bourbon speaks of heritage — of the American South, of barrel houses and bluegrass, of pride and patience.
Discover Jefferson’s Bourbon
This Bourbon Day, we raise a glass to Jefferson’s, a reference amoung American whiskey. Founded in 1997 by Trey Zoeller and his father, Jefferson’s stands out for its pioneering spirit and boundary-pushing techniques.
Whether it’s aging barrels at sea with Jefferson’s Ocean, blending small batches for balance and complexity, or exploring new flavour dimensions with cask finishes, Jefferson’s redefines what bourbon can be — without losing sight of what makes it great.
What Makes Jefferson’s Unique?
One of Jefferson’s most iconic innovations is the Ocean Aged at Sea series. Barrels are loaded onto ships and set on a journey across the globe, exposed to the motion of the waves, extreme temperatures, and sea air. The result is a whiskey unlike any other — rounded, layered, and carrying subtle saline notes from its ocean voyage. It’s a modern odyssey in a bottle.
But Jefferson’s is not only about dramatic journeys. Each expression, whether the refined Reserve or the approachable Very Small Batch, is carefully blended to achieve a signature complexity that speaks to those who appreciate depth, nuance, and modern craftsmanship.
How to Celebrate Bourbon Day Behind the Bar
Bourbon Day is more than a toast — it’s an opportunity to share stories. Behind the bar, it's a chance to guide your guests through the evolving world of bourbon. It could mean introducing them to the layered complexity of Jefferson’s Ocean in a neat pour, or reinventing a classic cocktail with a modern twist using Jefferson’s Reserve.
It’s a time to elevate the experience, to invite people into a tasting that goes beyond flavour — one that includes legacy, exploration, and the passionate people behind the bottle. Whether through a curated flight, an intimate masterclass, or a beautifully balanced Old Fashioned, this day is about connection.
Bourbon and the Modern Drinker
Today, bourbon is no longer confined to Kentucky or the shelves of connoisseurs. It’s on backbars in Paris, featured in speakeasies in Singapore, and reinvented in highball serves in Tokyo. New generations of drinkers — curious, conscious, and eager for authenticity — are turning to bourbon for its sense of identity.
Brands like Jefferson’s meet this demand with integrity and imagination. As the appetite for premium, small-batch, and story-rich spirits continues to grow, bourbon’s place on the global stage is only becoming more dynamic.
