Lunar New Year Special Edition 21-YEAR-OLD

06 February 2024

Royal Salute Chinese new year
The Lunar New Year Special Edition was designed to celebrate the arrival of this momentous occasion.

This special edition features a stunning array of symbolic elements including drums, lanterns and celebratory streamers, to bring you and your family fortune and prosperity in the coming year.

Housed in a beautifully hand-crafted blue flagon, our iconic 21-Year-Old Signature Blend is bursting with flavours of ripe fruits, autumn flowers, hazelnuts, and a hint of sherry spice.

Ignite the New Year with the perfect gift to bring your celebrations to life.

Yunshu Li.jpg

The Artist

This year Royal Salute partnered with renowned Chinese illustrator and visual designer, Yunshu Li, to reinterpret the ‘Ignite the New Year’ concept. ​ Born in China and now based in Shanghai, Yunshu beautifully fuses colour and modernity in her illustration to match the vibrancy of the festivities. Her intricate visuals bring to life a sense of hope and happiness through the exquisite new design, which captures the cultural significance of the occasion.


Yunshu Li

‘As flowers blossom, lanterns are lit and fireworks burst into the sky, we begin the global celebration of the New Year. With this special edition of Royal Salute, dispersing gifts and joy, travel with me to lands full of wonder, finding joy and happiness along the way.’

The Design

In the playful design, floral bouquets representing symbolic wishes of happiness, growth, prosperity, and love are intertwined with icons from across the globe, to capture Royal Salute’s authentic heritage in moments of celebration.

Please enjoy our brands responsibly. Do not share this website with anyone under legal drinking age.

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