London Cocktail Week

London Cocktail Week 2025 is one of the world’s leading celebrations of cocktail culture, uniting top bartenders, brands and venues across the city. Taking place 9–19 October 2025, the eleven-day festival turns London into a playground for drinks enthusiasts and hospitality professionals, with exclusive menus, pop-up bars and immersive experiences across the city’s most iconic neighbourhoods.

This year, Pernod Ricard UK joins the celebration with an exceptional line-up of activations and partnerships. We have collaborated with 30 outstanding venues where guests can enjoy a £9 Signature Cocktail crafted with our portfolio, alongside a full programme of bar takeovers, education sessions and one-off serves. Below is an overview of what we are bringing to the festival, the highlights you should not miss, and how to make the most of your week in the cocktail capital of the world.

Pernod Ricard highlights

30 bars, £9 signatures
Discover bespoke serves from our brands across London, from neighbourhood favourites to award-winning hotel bars.

Marriott consumer passport
Five Marriott venues will run a stamp-collecting challenge. Visit all five during the festival, collect a stamp at each, then enter for a chance to win a complimentary overnight stay.

Lillet x SIP: Women in Hospitality
A panel conversation with Sorry Not Sorry and Celebrate Her on safer, stronger hospitality and women+ leadership behind the bar. Immediately after, Equal Parts hosts a takeover featuring three Bar Queens finalists on the sticks.

Código Lotería at Chotto Matte
A playful, collectible Lotería-style activation with limited-edition Código cocktails and prizes.

Redbreast and oysters
An elegant pairing that explores texture, salinity and sherry influence, designed for whisky lovers and food enthusiasts.

Del Maguey x COA (Hong Kong) x Viajante87 — official closing party
To close the festival, Del Maguey marks 30 years of mezcal artistry with an unforgettable night of cocktails, tastings and music at Viajante87.

With 100+ events across eleven days, secure your LCW wristband (£20) to access £9 Signature Cocktails at participating venues and plan your route of tastings, masterclasses and parties.

See the full London Cocktail Week agenda: HERE