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SIP Supernova

Join Pernod Ricard’s global competition for the next generation of Hospitality.  

Enter now!

Discover the program

  • The Competition
  • How to Enter
  • Key Dates
  • Global Mentors
  • Local Judges
  • Prizes

SIP Supernova 2026 - Sensory Architecture

Launched in 2022, SIP Supernova has quickly become a global stage for emerging Hospitality talent. Rooted in SIP’s mission to Share, Inspire, Pioneer, the competition unites hospitality by connecting, empowering, and celebrating professionals worldwide.

 

SIP Supernova is more than a cocktail competition - it recognises the full spectrum of hospitality skills, offering education and growth opportunities at every stage.

 

In 2025, SIP Supernova returns with an evolved approach focused on supporting the next generation of industry legends.

 

Only open to Hospitality professionals with a maximum of 6 years’ experience, SIP Supernova is designed to support bartenders before, during and beyond the competition itself, empowering each participant with educational tools & experiences to help them to grow, connect and shape their future in the hospitality industry.  

This year’s edition brings together seven Hero Brands: Código 1530, KI NO BI, Altos, Havana Club, Absolut, Jameson and Monkey 47, and explores the idea of Sensory Architecture, focusing on what truly makes a great drink and a memorable experience. Because enjoying a cocktail is about more than flavour, it’s about how it looks, feels, sounds and the emotions it leaves behind.
 

How To Enter ? More Than Cocktails

SIP Supernova isn’t just about recipes - it’s about the future of hospitality.

 

We’ve designed a competition giving you a chance to show your experience in three essential hospitality areas : Creativity & Innovation, Hosting & Service, Leadership & Operations.  

 

3 Steps to Apply:

  • SHARE – Your Serve

Design a drink that engages multiple senses. Be as creative as you like, remembering that we experience a cocktail through more than sight, sound, taste, touch & smell (picture & method)

 

  • INSPIRE – Your Story

Tell us about your journey in hospitality: we want to hear what fuels your growth, community and creativity (essay or video)

 

  • PIONEER – Your Ideas

Show your forward-thinking side: what is the current big issue in the hospitality industry and what solutions you would love to imagine (essay or video)

 

Who Can Enter

  • This competition is open to bartenders with 6 years’ experience or less.
  • If you’ve been working in the Hospitality world for longer, you’re invited to join our MentorSIP events and follow the competition journey - but you’re not eligible to compete.
  • You’ll have the possibility to start your application, save it and finalize it at a later stage during the application window set in your country.
  • If your country isn’t hosting a local Supernova, you can still take part through the Global Wild Card, open to bartenders worldwide

Key Dates: From Applications to the Global Final in Tokyo

Check your region's key dates, but here’s the global journey for SIP Supernova 2026

1 December

HK SIP Supernova 2026 Applications Open

6 January

10 Finalists selected for HK SIP Supernova

26 January

HK SIP Supernova Finals

24 February

South Africa Local Competition starts

26 April

Private MentorSIP Sessions with the Supernova finalists

9-14 May

Global Final in Tokyo

Supernova Participant

Meet the Mentors

Brand & Community
Danil Nevsky

Co-founder of Indie Bartender, @cocktailman

THE STORYTELLER Growing culture, building movements, and engaging audiences beyond the bar.



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Creativity & Product
Juliette Larrouy

Co-founder of Schmuck, NYC

THE CREATIVE Shaping flavour, technique and presentation with originality and craft.



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Service & Hospitality
Keith Motsi

Head bartender & Beverage operations, Virtù at Four Seasons, Tokyo

THE HOST - Master of guest experience, leading with warmth, care, and everyday excellence.



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Leadership & Operations
Jean Trinh

Founder of Alquímico, Cartegena

THE ARCHITECT - Building smart, scalable, sustainable systems that support quality and consistency.



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Meet the Local Judges

TEST (add HK local judges)

The Prizes

At SIP Supernova, there are multiple winners, because we celebrate the full spectrum of hospitality talent.

National Finals
Each market will reward its national champions with exclusive prizes ranging from brand experiences and bar tools to guest shifts opportunities and cash prizes. Check with your market team for full details.

Global winners
The three best performers will embark on an exclusive SIP internship including a deep education program hosted by a World 50 Best Bars awarded team, followed by an exclusive invitation to discover our Código 1530 Tequila Distillery in Jalisco, Mexico. A once-in-a-lifetime opportunity to grow, connect, and inspire.

Ready to join SIP Supernova?
Enter NOW!

Meet Last Year's Winners

Discover Our Brands

Brands list
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Follow SIP Supernova on @sip_global and tag us #SIPSupernova

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