Launched in 2022, SIP Supernova has quickly become a global stage for emerging Hospitality talent. Rooted in SIP’s mission to Share, Inspire, Pioneer, the competition unites hospitality by connecting, empowering, and celebrating professionals worldwide.
SIP Supernova is more than a cocktail competition - it recognises the full spectrum of hospitality skills, offering education and growth opportunities at every stage.
In 2025, SIP Supernova returns with an evolved approach focused on supporting the next generation of industry legends.
Only open to Hospitality professionals with a maximum of 6 years’ experience, SIP Supernova is designed to support bartenders before, during and beyond the competition itself, empowering each participant with educational tools & experiences to help them to grow, connect and shape their future in the hospitality industry.
This year’s edition brings together seven Hero Brands: Código 1530, KI NO BI, Altos, Havana Club, Absolut, Jameson and Monkey 47, and explores the idea of Sensory Architecture, focusing on what truly makes a great drink and a memorable experience. Because enjoying a cocktail is about more than flavour, it’s about how it looks, feels, sounds and the emotions it leaves behind.
SIP Supernova isn’t just about recipes - it’s about the future of hospitality.
We’ve designed a competition giving you a chance to show your experience in three essential hospitality areas : Creativity & Innovation, Hosting & Service, Leadership & Operations.
3 Steps to Apply:
Design a drink that engages multiple senses. Be as creative as you like, remembering that we experience a cocktail through more than sight, sound, taste, touch & smell (picture & method)
Tell us about your journey in hospitality: we want to hear what fuels your growth, community and creativity (essay or video)
Show your forward-thinking side: what is the current big issue in the hospitality industry and what solutions you would love to imagine (essay or video)
Who Can Enter
Here's the full journey from applications, HONG KONG & MACAU FINALS, to GLOBAL FINALS in Tokyo.
HK SIP Supernova 2026 Applications Open
HK SIP Supernova 2026 Applications Deadline
10 Finalists announced for HK SIP Supernova
HK SIP Supernova Finals at GOKAN
Global Final in Tokyo, exact dates TBC
At SIP Supernova, there are multiple winners, because we celebrate the full spectrum of hospitality talents.
Hong Kong & Macau Finals
The Hong Kong & Macau winner will join the Global Finals in Tokyo and will be rewarded with exclusive prizes ranging from brand experiences and bar tools to guest shifts opportunities.
Global winners
The three best performers will embark on an exclusive SIP internship including a deep education program hosted by a World 50 Best Bars awarded team, followed by an exclusive invitation to discover our Código 1530 Tequila Distillery in Jalisco, Mexico. A once-in-a-lifetime opportunity to grow, connect, and inspire.
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