Launched in 2022, SIP Supernova has quickly become a global stage for emerging Hospitality talent. Rooted in SIP’s mission to Share, Inspire, Pioneer, the competition unites hospitality by connecting, empowering, and celebrating professionals worldwide.
SIP Supernova is more than a cocktail competition - it recognises the full spectrum of hospitality skills, offering education and growth opportunities at every stage.
In 2025, SIP Supernova returns with an evolved approach focused on supporting the next generation of industry legends.
Only open to Hospitality professionals with a maximum of 6 years’ experience, SIP Supernova is designed to support bartenders before, during and beyond the competition itself, empowering each participant with educational tools & experiences to help them to grow, connect and shape their future in the hospitality industry.
This year’s edition brings together seven Hero Brands: Código 1530, KI NO BI, Altos, Havana Club, Absolut, Jameson and Monkey 47, and explores the idea of Sensory Architecture, focusing on what truly makes a great drink and a memorable experience. Because enjoying a cocktail is about more than flavour, it’s about how it looks, feels, sounds and the emotions it leaves behind.
SIP Supernova isn’t just about recipes - it’s about the future of hospitality.
We’ve designed a competition giving you a chance to show your experience in three essential hospitality areas : Creativity & Innovation, Hosting & Service, Leadership & Operations.
3 Steps to Apply:
Design a drink that engages multiple senses. Be as creative as you like, remembering that we experience a cocktail through more than sight, sound, taste, touch & smell (picture & method)
Tell us about your journey in hospitality: we want to hear what fuels your growth, community and creativity (essay or video)
Show your forward-thinking side: what is the current big issue in the hospitality industry and what solutions you would love to imagine (essay or video)
Who Can Enter
Check your region's key dates, but here’s the global journey for SIP Supernova 2026
Wild Card application opening
Wild Card application closing
South Africa Application opens
Application for South Africa closes
South Africa Local Competition starts
Private MentorSIP Sessions with the Supernova finalists
Global Final in Tokyo
At SIP Supernova, there are multiple winners, because we celebrate the full spectrum of hospitality talent.
National Finals
Each market will reward its national champions with exclusive prizes ranging from brand experiences and bar tools to guest shifts opportunities and cash prizes. Check with your market team for full details.
Global winners
The three best performers will embark on an exclusive SIP internship including a deep education program hosted by a World 50 Best Bars awarded team, followed by an exclusive invitation to discover our Código 1530 Tequila Distillery in Jalisco, Mexico. A once-in-a-lifetime opportunity to grow, connect, and inspire.
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