Happy Lunar New Year with Jameson
As we welcome the Year of the Dragon, it's a time for joy, reflection, and celebration. Lunar New Year, also known as Chinese New Year, Spring Festival, Seollal or Tết, marks the beginning of a new lunar calendar year. The festival is celebrated by millions of people in China and a lot of other Asian countries.
Not familiar with Lunar New Year? Here’s what you need to know
Each culture has their own version of this, with different traditional foods and rituals. However, the importance of spending this time with your closest friends and family remains the same across the board.
A fresh start
Prior to Lunar New Year’s Eve, families undertake thorough cleaning of their homes to sweep away the misfortunes of the past year. Then, they adorn every corner of their homes with red decorations, symbolizing wishes for happiness and fortune in the coming year.
Every tradition, decoration, key dish carries a beautiful wish for the coming year. Fireworks and firecrackers are meant to ward off any lingering negativity from the past year. Symbolic dishes such as dumplings, fish, glutinous rice cake (Nian Gao), and sweet rice balls (Tang Yuan), each represents a heartfelt wish.
Family reunion lies at the heart of this festival, drawing loved ones from far and wide back to their homes. Spending quality time with loved ones is always the most important part of the Lunar New Year.
Today, we extend our warmest wishes to all those in the hospitality industry celebrating the Lunar New Year. May the Year of the Dragon bring you good health, happiness, and success in all your endeavors. Thank you for bringing joyous moments to us throughout the past year. We hope you are already enjoying precious time at home with your family. We can't wait to hear more news and surprises from you!