Tales of The Cocktail

Tales of the Cocktail 2025 will be held from July 20-25 at The Ritz-Carlton, New Orleans, focusing on the theme "Evolve" to highlight the industry's ongoing transformation. Since its inception in 2002, this event has grown from a walking tour of New Orleans cocktail bars into the world's leading cocktail conference. It offers hundreds of opportunities for industry professionals, including education, tastings, networking, and awards programming.

Pernod Ricard is excited to be back in New Orleans for the 23rd annual Tales of the Cocktail festival! Join us and our family of brands for a week of incredible events. This year, we’re launching the Pernod Ricard House of Conviviality, an immersive hub for dynamic and exciting education and experiences. We can’t wait to welcome you into a world of fine spirits and great times.

Please take note of the location of each event, as some events will still be held throughout the Quarter at some of our amazing partner venues. Registration for all events must be made using the registration form.

Sunday, July 20
Speed Rack National Finals | 3:00–7:00pm | 828 S Peters St
High-energy bartending competition featuring four House of Pernod finalists.

Monday, July 21
Ryes & Shine! Jefferson’s Brunch | 12:30–3:30pm | 744 Camp St
A rye celebration with cocktails and bites from Katz Deli and Ayu Bakehouse.

Redbreast Sip & Guzzle | 2:00–5:00pm | 744 Camp St
Redbreast and Sip & Guzzle bring Irish whiskey to life with crafted cocktails.

Macchialina's Tiny Trattoria | 5:00–8:00pm | 744 Camp St
Aperitivo, Champagne, and surprise pasta in a courtyard Italian pop-up.

Tuesday, July 22
Absolut Studio x Like Minded Creatures | 3:00–8:00pm | 1152 Magazine St
Circularity meets creativity with repurposed ingredients and waste-free cocktails.

Jameson Black Barrel x Clemente Bar | 5:00–8:00pm | 744 Camp St
An immersive pairing of flame-finished whiskey and bold flavours.

Wednesday, July 23
Club Lillet | 10:00am–1:00pm | 744 Camp St
Pickleball and spritzes in a stylish daytime hangout.

Bitters & Bourbon | 12:00–2:00pm | 744 Camp St
Jefferson’s Bourbon and Angostura explore cocktail craft and play.

Single Village Snack | 1:00–3:00pm | 2601 Royal St
Mezcal and snacks across two floors at Anna’s with Bar Snack NYC.

Absolut Studio (Encore) | 3:00–8:00pm | 1152 Magazine St
A second chance to experience the creative reuse cocktail lab.

Spin, Spin, Decode | 4:00–6:00pm | 744 Camp St
Vinyl-paired cocktail flights and a mystery drink decoding challenge.

Del Maguey: 30 Years of Liquid Art | 11:00pm–2:00am | 3100 St Claude Ave
Late-night mezcal celebration honouring three decades of Del Maguey.

Thursday, July 24
The Irish House | 1:00–6:00pm | 411 Bourbon St
Irish spirits, bartenders, and craic come together in the French Quarter.