Putting it very simply, our vision is to convey the essence of Cuba in every bottle of Havana Club. We are committed to making the best quality and most authentic range of Cuban rums, based on the unrivalled knowledge, experience and passion of our Maestros del Ron Cubano (The Masters of Cuban Rum). Havana Club is an integral part of the Cuban national heritage. We are proud of our roots and take pleasure and pride in supporting local people and communities. We are also strongly committed to protecting our environment through sustainable practice at all levels. Our purpose is to celebrate the inimitable values and spirit of Cuba around the world. This includes sharing the story of Havana Club’s provenance, and how this relates to Cuban lifestyle and culture.

The values of Havana Club are best represented by the Maestros del Ron Cubano. This is not a job taught in textbooks. Each aspiring Maestro undergoes a rigorous training program, for approximately 15 years, to truly hone their craft. Over the years they have perfected the art of crafting Cuban rum and passed it down from one generation to another. They are the people who guard Cuban rum-making tradition, overseeing its transformation through distillation, ageing and blending. “Havana Club rums are very diverse, but they all share the same commonalities: smooth, perfectly balanced, and characteristically Cuban.” - Don José Navarro, First Primer Maestro.

Each and every rum in our range is celebrated for its premium quality and flavour thanks to the expertise of our Maestros and their dedication to sourcing the best raw materials from across the island. Ranging from light to dark, Havana Club has the largest and most diverse portfolio of Cuban rum available globally which also makes it the most versatile. The diversity of our rum means there is truly something to suit all tastes and palates, whether seeking to sip neat, combine in a cocktail or enjoy as a long drink.