Join the SIP community and get full access to all resources, incl. Trainings & Events !

We believe bartenders are artists and with this program we incentivise them to be as creative as they can be supporting them with a series of inspirational seminars and masterclasses organised with our market partners and international experts or brand ambassadors.
Participants have the opportunity to be part of the ITALICUS community and win each year a trip to Italy for the global finals to compete for the coveted title of ITALICUS Global Bar Artist of the year and a mentorship program to experience some of the best bars in the world and the brand creativity.

National Winners will receive a year subscription to shoshin art club and an all expensed paid trip to the global finals. Global Bar Artist will win a once in a lifetime trip & mentorship program with Giacomo Giannotti at Paradiso Barcelona, n.1 bar at World 50 Best Bars 2022. Global media exposure and title: ITALICUS Bar Artist 2023


  • Application deadline: March 6th 2023
  • National heats: Mar 21st – Apr 30th 2023
  • Global final: 28th May 2023, Rome
Please enjoy our brands responsibly. Do not share this website with anyone under legal drinking age.

Welcome to SIP

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Welcome to SIP

SIP platform is dedicated to the hospitality professionals and is available in multiple countries. Please note the content deployed on SIP is adapted to the selected country. Please select your country:

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