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The initiative supports the Bar Community by bringing them together to collaborate, grow and provide top-class international bar experiences.
Within the Bar world, 'Bar Takeovers' are used as a way to drive awareness and build profile globally for bars, reward staff & develop skills, and provide a unique opportunity for patrons to experience global trends and innovations.
These activations, which are seen as a very positive force within the industry, are already naturally aligned with the concept of 'Widen the Circle', making it the perfect activity for Jameson to support.
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