MentorSIP

JULIETTE LARROUY MASTERCLASS REPLAY

How to be creative Juliette Larrouy – Schmuck About this event Finding inspiration in your own story is easy — once Juliette shows you how. The culinary cocktail wizard behind Schmuck in New York shares her advice and philosophy on unlocking creativity, in this exceptional masterclass. From idea to concept, concept to product, and product to full guest experience, Juliette walks through her process step by step, offering practical insights into how to create cocktails people truly connect with. This Masterclass was broadcast on March 16th, 2026.

More Episodes8

MentorSIP

MASTERCLASS REPLAY

The four mentors each lead their own dedicated masterclass, giving our community a chance to learn directly from their experience, methods and signature approach to hospitality. Each session offers practical tools, creative inspiration and real insights shaped by years behind the bar.

Please enjoy our brands responsibly. Do not share this website with anyone under legal drinking age.

Welcome to SIP

Log in to enjoy full access to the SIP platform:

Welcome to SIP

SIP platform is dedicated to the hospitality professionals and is available in multiple countries. Please note the content deployed on SIP is adapted to the selected country. Please select your country:

Forgot your password?

Enter the email address associated with your account and we will email you a link to reset password.

Check your email

If we recognize your account, a link to reset your password has been sent to your email address. If you haven’t received it, please check in your spam folder and add to whitelist.

Create an account

Please provide your details to register.

You must be of legal drinking age to join.
Birthdates are not shared with others.
Your password must include at least one symbol and number and have at least 8 characters.

Check your email

A link to activate your account has been sent to your email address. If you haven’t received it, please check your spam folder and add it to whitelist.