Inside the Development of ABSOLUT TABASCO with Rico Dynan
When Absolut began exploring a collaboration with Tabasco, the ambition was clear: not simply to create another flavoured vodka, but to capture the real flavour of Tabasco hot sauce and translate it into a spirit that would work naturally in cocktails. For Rico Dynan, Global Brand Ambassador for Absolut, the project became an opportunity to contribute insight from the bar world while working alongside flavour specialists, sensory experts and innovation teams across Pernod Ricard and partner organisations.
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