Don’t... forget to tell anyone
It’s the number one mistake venues make. A lot of venues decide to have a quiz and want to get started straight away. We have it written in our contracts that there has to be a minimum of three weeks lead-up promotion to the venue.
Say you run a bar that can hold 80 people, every extra week that you can promote a show before launch will get you 20 people to that event. So, if you advertise for one week, you’ll get 20 people; for two weeks about 40… If you go longer than four weeks, people will forget about it.
But, if you start before three weeks, your numbers will be really low – and we know that the third show will always have a dip. It will then pick back up, but if venues haven’t put in the promotion time, at that dip, they’ll lose faith in the event.
Feed the people
Food is a really good thing for trivia nights. People expect pub-style food. They want something that’s not too expensive, that will fill them up, and that they come and eat every week. Parmas [schnitzels] or burgers are good; something that might not wow you but isn’t going to bore you, and is not too expensive. If a venue doesn’t do food, you’ll see quiz nights fail there pretty quickly.
Prizes aren’t the point
Don’t make the prizes too big – after a few weeks you’ll realise it’s not sustainable and drop it down. As soon as you do that, you’ll lose half your crowd. Start low. People don’t really care about the prizes; better to spread prizes around to teams, rather than get one team loaded up with everything.
Hire Quiz Meisters?
Yeah! Seriously though, don’t do it yourself. People think they can write questions and they’ll get about 10 weeks in and then it gets hard. Once you get through your own bank of knowledge, it’s tough to produce good trivia every week.