Absolut

Absolut is the world’s leading premium vodka and sixth-largest spirits brand. The brand has been part of the Pernod Ricard group since 2008. The ever-growing range is a staple in bars, restaurants and homes worldwide. Absolut is a loud and proud cultural collaborator and a leader in sustainability.

-ABSOLUT
History

Established in 1879 in Åhus, Sweden, Absolut Vodka traces its roots to Lars Olsson Smith's groundbreaking continuous distillation process, yielding an exceptionally pure vodka. The brand officially launched in 1979, and its distinctive apothecary-style bottle became an immediate visual hallmark.

The 1980s witnessed the rise of Absolut's international acclaim through the "Absolut Perfection" campaign, showcasing its iconic bottle in various creative contexts, turning it into a symbol of pop culture. Collaborations with artists like Andy Warhol in the 1990s transformed Absolut into a cultural icon, with limited-edition bottles becoming collector's items.

The early 2000s brought flavored vodkas, such as Absolut Citron, expanding its appeal. In 2018, Absolut entered a new era under Pernod Ricard's ownership, reinforcing its status as a global symbol of quality, creativity, and Swedish craftsmanship—a beloved and recognizable vodka brand with a storied history of innovation and cultural impact.

Production

As a world-leading premium vodka, all ingredients for Absolut are sourced from Southern Sweden. Every drop of water and every seed of wheat comes from one water source, and one community. This is the reason why no matter where you are in the world Absolut Vodka will always have the same high quality.

Portfolio
moscow mule
Moscow Mule

Ice Cubes
1½ Parts Absolut Vodka
½ Part Lime Juice
Ginger Beer
1 Wedge Lime

Fill a chilled stainless steel or copper mule mug with ice cubes. Add 1.5 parts Absolut Vodka and 5 parts lime juice. Top up with ginger beer. Then, garnish with a lime wedge.

More Recipes
Absolut Ally

Safe Bars, an organization that helps bars and restaurants create safer spaces for their 21+ patrons and staff, has partnered with Absolut to create an educational training program for local businesses as part of the Absolut Ally platform.

Establishments can receive an Absolut Ally Certification once 80% of front-of-house staff have completed an initial webinar followed by scheduled live virtual training with Safe Bars. Certification includes an Absolut Ally decal for download to display on premise and social channels to show that the establishment is an inclusive space for members and allies of the LGBTQ+ community.

Learn More
Please enjoy our brands responsibly. Do not share this website with anyone under legal drinking age.

You have to be over 21 to enter this site

Please enter your date of birth

Please enter a valid value for the fields: {fields}

You must be of legal age to access the site

Remember me

Don't tick this box if your computer can be accessed by people under legal drinking age

By entering this site, you are agreeing to our TERMS & CONDITIONS,PRIVACY STATEMENT. Read our Privacy Policy to find out more. Read the ENJOY RESPONSIBLY. Our brand endorses responsible and moderate drinking.

We're sorry
Due to local country restrictions, you are not allowed to visit our website, please get in touch with a Pernod Ricard representative for any question