The 1980s witnessed the rise of Absolut's international acclaim through the "Absolut Perfection" campaign, showcasing its iconic bottle in various creative contexts, turning it into a symbol of pop culture. Collaborations with artists like Andy Warhol in the 1990s transformed Absolut into a cultural icon, with limited-edition bottles becoming collector's items.

The early 2000s brought flavored vodkas, such as Absolut Citron, expanding its appeal. In 2018, Absolut entered a new era under Pernod Ricard's ownership, reinforcing its status as a global symbol of quality, creativity, and Swedish craftsmanship—a beloved and recognizable vodka brand with a storied history of innovation and cultural impact.

Production

As a world-leading premium vodka, all ingredients for Absolut are sourced from Southern Sweden. Every drop of water and every seed of wheat comes from one water source, and one community. This is the reason why no matter where you are in the world Absolut Vodka will always have the same high quality.

Portfolio

Fill a chilled stainless steel or copper mule mug with ice cubes. Add 1.5 parts Absolut Vodka and 5 parts lime juice. Top up with ginger beer. Then, garnish with a lime wedge.

Absolut Ally

Safe Bars, an organization that helps bars and restaurants create safer spaces for their 21+ patrons and staff, has partnered with Absolut to create an educational training program for local businesses as part of the Absolut Ally platform.

Establishments can receive an Absolut Ally Certification once 80% of front-of-house staff have completed an initial webinar followed by scheduled live virtual training with Safe Bars. Certification includes an Absolut Ally decal for download to display on premise and social channels to show that the establishment is an inclusive space for members and allies of the LGBTQ+ community.