On-Trade On-Trend

On Trade, On Trend


On-Trade On-Trend

From bar-goers to festival crowds, post-pandemic consumers are hungry to overload their senses. Savvy venues and events are creating hypersensorial experiences that capture the sights, sounds, tactility, smells and tastes of the moment.

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On Trade, On Trend

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Stay on-trend and in the know. Big ideas shaking the industry, presented by Pernod Ricard’s Cultural Foresights team.

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